Marketing Basics – 3 Video Series

In this 3-video series, Heather O’Brien, Founder and CEO of Lifestyle Workweek, reviews marketing basics every entrepreneur should know.


Heather explains why all of us are actually marketers.


Heather explains why avatars are so important, and what you need to know about your avatar.


Heather explains the sales funnel and the basics of creating an offer.

BONUS: For those of you who are just starting out and have never created an avatar – as mentioned in video 2 – this white paper will help you through the process.

As Heather mentioned in the video 3, Russell Brunson’s books Dotcom Secrets and Expert Secrets are excellent marketing books, particularly for online marketing. You can find links to these books FOR FREE in the Resources section of this website.

To learn more about the basics of online attraction marketing, you will also find a link to Elite Marketing Pro’s Attraction Marketing Formula.

To learn more about marketing funnels and how to apply what you learn in Dotcom Secrets and Expert Secrets, you’ll find a link to ClickFunnels in the Resources Section. ClickFunnels is the tool we use to create sales funnels quickly and effectively.